Please visit Tag Assets in the Smartsheet Help Center. Starting December 29, 2023 the Brandfolder Knowledge Base will only live on Smartsheet Help.

Tagging is a recommended best practice and one of the fundamental steps to organizing your assets in Brandfolder. Tagging helps to facilitate refined organization, discovery, search, and filtering of your assets. You can also leverage pinned tags to create reusable filters for commonly used assets. For more information about pins, review the Pins knowledge base article.

Tagging Assets

Assets can be tagged within the individual asset modal or by utilizing the bulk toolbar. 

Individual Asset Modal

  1. Open the asset. Navigate to the edit tab. 


In the tags area, add a new tag by typing it into the box and hitting enter. Select the x next to the tag you wish to delete to remove a tag.


3. Select save changes


Bulk Toolbar

1. Choose the assets you want to tag by selecting them via the bulk selector checkbox. You can click the checkbox next to the section's name to tag an entire section.

2. Select Tag from the Bulk Actions menu.


3. In the new modal, type in new tags (hit enter to create a new tag). Select the x next to the tag to remove tags from multiple assets. Then select the Save button to finish. 

Editing Tags From Bulk Management.

Owners and admins can also edit tags from their Bulk Management panel. For more information on Editing tags from Bulk Management, visit the Bulk Management Tags knowledge base article.




Brandfolder also can utilize tags generated by Google's artificial intelligence. When this feature is enabled on your Brandfolder, the system will analyze the asset you uploaded and apply tags based on what is pictured in the image. The automatically generated tags can be distinguished by their dotted border, while the manually added ones will have a solid border.

Pro tip:  If you wish to prevent specific tags from being applied to your assets automatically, reach out to, and we can add the tags to your blocklist on the back end.



To toggle this feature on or off, in the Brandfolder, navigate to Settings > General Settings > Advanced, and here you will see the option to enable or disable auto-tagging.

Have questions about tagging assets? Reach out to

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