What can I search for?

Every Brandfolder is fully indexed, making it easy to find the exact asset you need. Each asset's name, description, metadata, and many other details are instantly full-text searchable. Search is case insensitive (except for OR and AND search operators), meaning LOGO and logo will return the same results.

Here's an exhaustive list of details you can use to scope your search:

  • name
  • description
  • filenames
  • extensions
  • tags
  • labels
  • section name
  • asset type
  • metadata
  • collection
  • has comments/does not have comments
  • approved/unapproved/expired
  • custom fields
  • email
  • created at
  • updated at
  • published at
  • expired at
  • width & height

Here are some examples:

  •  section: "logos"
  •  tags: "bb8" (all assets tagged with bb8)
  •  extension: "jpg" (all assets with JPG attachments)
  •  collection: "Marketing" (assets belonging to a collection named Marketing)
  •  published_at: 2019-02-02
  •  labels: "promotions"
  •  width:>435
  •  expires_at: [2020-05-01 TO 2020-05-31]

Search Operators

The default search operator is OR, meaning if you search for blue gray it will search for assets containing blue OR gray. By default, OR will be implied as the operator to use between search terms.

You can change the search operator to AND by explicitly adding the keyword AND (all caps) or && in between search terms.

  • tags:logo AND blue
  • tags:logo && blue

If you are looking to exclude assets that are in a specific collection or tag from your search you are able to use NOT. This would be written as

  • NOT tags: "logo"

Searching for Phrases

If you want to search on phrases or terms with multiple words, wrap the phrase in quotation marks. For example, Brandfolder will consider "blue fox jumps" as a single search term whereas blue fox jumps will count as three separate search terms and result in searching for blue OR fox OR jumps.

  • tags:"product shots"
  • "blue fox jumps"

Short Hand Search Syntax

If you want to search for assets with multiple tags, there is no need to type tags:logo OR tags:"product shots" OR tags:image. This entire search can be written as

  • tags:(logo "product shots" image)

Remember, OR is implied between search terms, and you can override the same query to use the AND operator with

  • tags:(logo AND "product shots" AND image)

Wild Cards and "Fuzzy" Matching

If you want to find any asset that partially matches a search query, use the * wildcard operator like so

  • prod*

This will return assets that contain words like "product" or "production." Likewise, if you want to find assets that have words close to your search term (essentially misspellings) use the fuzzy match operator:

  • wednesday~

will match assets with "wednesday" as well as the common misspelling "wendsday."

Note: Wild cards are not supported at the beginning of the search term. 

Advanced Search Queries

While the simple syntax above will find what you need in most cases, you can further narrow down results in advanced ways with the following queries (this is a working list):

  •  expires_at:>now-31d (assets expired in the last 30 days)
  •  updated_at:>now-1d (assets updated in the last day)
  •  created_at:>now-10m (assets created in the last 10 minutes)
  •  created_at:>now-2h (assets created in the last 2 hours)
  •  custom_fields.sku:"abc123" (return assets that have a sku of "abc123" as a custom field)
  •  creator: first name last name (returns assets that were uploaded by a certain user)

Reserved Search Characters

> < ( ) { } [ ] " * : are reserved characters and cannot be used as/in search terms. Instead, they can be used as search operators that modify your query as a whole.

Likewise, ! ? + - / \ ~ ^ = characters have special meaning, but Brandfolder's search is smart enough to know when you're searching for the phrase "Look out!" as opposed to looking for any asset that does not match the word "logo" (in the case of !logo).


You can create Pinned Searches based on the saved search queries. This allows you to create a Pinned Search for something like "Recently Updated" and make it easier for users of your Brandfolder to find the assets they need, without requiring them to know how to search themselves.

To clear search results, simply click the X in the results bar or hit the ESC key.
You can hit CMD+F on OSX or CTRL+F on Windows to begin searching from anywhere in the Brandfolder.

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