Exploring the Brandfolder Interface

Brandfolder is designed to be intuitive and user friendly, requiring little to no training for end users. Below are some highlights of our user interface. 

Folder-less Organization 

Don't limit yourself with folders. Brandfolder provides a modern, flat organization structure that is supplemented by a visually intuitive interface and sophisticated taxonomy. 

  • Sections are customizable categories to which each asset belongs. They are the broadest organization mechanism and are commonly used to separate assets by their category, type, or purpose. 
  • Pins are saved searches that appear beneath your Sections. Clicking a pin filters your Brandfolder down to only the assets that match the associated search query. 
  • Labels are an enhanced organization and findability feature meant to provide the peace of mind that comes with an organization's existing folder structure. Labels have a vertical, nested structure that is drawn and managed by admins.
  • Collections are groups of related assets within a Brandfolder that can be shared with (or hidden from) specific users. Collections can be private or public. 

Read more about our powerful search and advanced filters


Sort By

By default, your Brandfolder is sorted by Position added. You can toggle your view to sort assets by: 

  • Created - Orders by original asset creation date
  • Uploaded- Orders according to uploaded recency
  • Updated - Orders according to update recency
  • Name - Orders alphabetically 
  • PopularityPopularity is the combined events each of your assets has associated with it, like views, downloads, shares and more. Sort by Popularity to discover new insights based on data-driven asset events.  



  • Show Empty Section - If you have sections with no assets, you can hide them here.

View Options


There are two options that you can choose from, thumbnail and list view.

Thumbnail View

  • By default Brandfolder displays assets in thumbnail view, creating a visually intuitive approach to content discovery.
  • On the thumbnail, you can see an asset preview, asset name, file type, if multiple files are included, and a selection box.
  • Hovering over the asset surfaces offers quick edit and download buttons. 


List View

Brandfolder's list view optimizes space and consolidates critical asset information - including small previews, names, tags and file types - at a glance. Toggle to list view in the View Options menu



Assets Per Section and Pagination   

  • As you scroll through your Brandfolder, the currently viewable Section and Pages (if applicable) will stick to the top of your window. 
  • Within each Section, Brandfolder will automatically create a new page when your asset volume exceeds 32. 
  • Pagination helps speed up load times of large-scale Brandfolders, providing quick asset delivery in a manageable interface.  
  • Note the number of assets per page can be adjusted and your options include: 10, 32, 75, 150, 300, and 1000.


Show Custom Fields

Toggling on the show custom fields option will enable prioritized custom fields to display within the preview of the asset.


Show Empty Sections

To hide empty sections you can simply toggle on the show empty sections option. Do note that if you toggle this on then when you attempt to upload assets into a brand new section the option to upload will not be there. 

Asset Info

If your account includes multiple languages you can use this setting to choose what language to display asset info and tags in. 

Bulk Action Toolbar  

Batch updating is a must have for efficient asset management. Brandfolder supports the following bulk actions: 

  • Download - assets can be resized, converted, and downloaded in bulk. Hover over Download and click the Download Some button to try it out. 
  • Share - share any number of assets with a single share link. Share links can be viewed, edited, and deleted by admins. 
  • Add to Collection - add any number of assets from your Brandfolder to one, multiple, or all Collections. 
  • Merge - combine related or duplicate assets into a single asset container
  • Tag - apply tags to multiple assets at a time, and manage commonly shared tags of selected assets in bulk
  • Delete - delete any number of assets from your Brandfolder view. Admins can visit their recover page to restore recently deleted files. This is found on the advanced tab under General Settings.
  • Move - move assets into other Sections within your Brandfolder, or to other Brandfolders you have access to within your Organization
  • Set Availability - apply Publish and Expiration dates, times, and timezones to control the viewability of your assets to end users. 
  • Approve Assets - admins with approver rights can bulk approve any number of pending assets
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