The Anatomy of the Asset Modal

The asset modal is laid out with the end-user in mind. At the top you will find the tabs that are core to the navigation, details, and consumption of your asset. A user is easily able to toggle between these options to get a complete view of the asset.

Overview Tab

The overview tab highlights basic information about the asset(s). On the right-hand side you can find the attachments that are included within the modal. In this area, you can also choose to download single assets by selecting the down arrow button. The options button gives you the ability to adjust the assets file type, width, and height, and crop the asset. 



Below the asset preview on the left-hand side you will find a few items that are indexed by Brandfolder and are searchable by any user:

  • Who the asset was approved by
  • If the asset has an expiration or publish date
  • A description
  • Custom fields
  • The asset key (this is a stable and unchanging unique identifier for each asset)
  • Link to asset card


Metadata tab

On this tab, an end-user will be able to quickly see all associated EXIF metadata and additional details like text from image for each file or attachment. All of the information seen on this tab is indexed by Brandfolder and searchable by any user.




Similar tab

This tab allows users to see all assets within that Brandfolder or Collection that are similar to the selected asset as well as any duplicates that may exist. This is a great way to make sure you are getting the most out of your Brandfolder and that no assets are accidentally duplicated or live in multiple places.  


Duplicates show other files that are exact duplicates of the attachment selected.

Visually Similar attachments are based on the tags, both custom and AI-based and will show attachments that have the most tag overlap. It also determines the most similar attachments based on pixel-level data. This works at the attachment level and will be different for each attachment on an asset. If attachments do not have tags or the tags do not overlap significantly with any other attachments, this section will be blank.

Suggested Assets are based on user behavior. It works at the asset level and surfaces assets most often accessed together in the same user session, but across all users in that Brandfolder. You can think of it as an “average” of all users’ behavior, and the more users and usage in a Brandfolder, the better these suggestions become. For example - if people often use the same set of assets to build a brand-compliant PowerPoint, these assets would all be surfaced as suggested for one another. Suggested assets are the same across all users in a Brandfolder and for all attachments on an asset.

Embed tab

This tab allows users to embed the asset or any of the files using Brandfolder's CDN functionality. The user is then able to customize this link by selecting which file type it should be as well as the size if that is necessary. This will populate that information directly within the link for the converted asset. Brandfolder documentation on our open API is also linked here.  




Usage tab

The usage is where an admin will get an overall view of how this asset is being shared and used with the Brandfolder Embed CDN functionality. This tab also shows what Brandfolders and the collections it is associated with on the left-hand side. mceclip8.png


Workflow tab

In this tab an editable user is able to make annotations and comments, track version history, and check out assets while they are being worked on.

Annotations or comments by editable users and guests on individual assets for all level users to see. Commenting for guest users can be disabled by admin users by going to settings > general settings > advanced. 

Version history allows you to view older versions of attachments, revert to previous versions and upload a new version.

Checking out an attachment lets editable users know that updates are being made and to not use or work on the selected attachment. Learn more about versioning workflow



Edit tab

This is where a higher-level user (Administrator or Collaborator) can make edits to the asset. This includes adding tags, custom fields, changing the asset or attachment name(s), and tapping into our more advanced features like the 360 viewer option and watermarking.



If you have any questions please reach out to the Customer Experience team at

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